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Bistro Awards

Remembering Don Schaffer

August 5, 2021

Don long worked as a publicist for one singer he greatly admired; when age and ill health prevented her from working much anymore and her finances grew precarious, she told him she could no longer afford a publicist and would have to let him go. He continued to do what he could for her, gratis, and when she died he handled the public relations, to ensure she got the sort of send-off she deserved, even though there was no one to pay him for his services; he felt it was his responsibility as her long-time publicist. [more]